Updated October 25, 2026

Privacy & your answers

RESET is operated by Holly Kay, Montana, USA. Privacy requests: zenfriedfitness@gmail.com.

The assessment

Answers are processed in your browser and saved in this tab’s session storage so you can refresh and continue. “Clear answers” removes the saved assessment. A browser may restore tab storage when reopening a session. You can read and download your report without providing an email.

Email reports

If you request an emailed report, our server receives your email, consent, assessment version, 20 answers, and chosen track to calculate and send it. We do not save raw answers in our order database. Resend processes the recipient address and report contents for delivery, and your email provider receives the message. No marketing subscription is added.

Fuel With RESET waitlist

If you join the waitlist, we store your email address, signup time, and the version of the consent wording you agreed to in our private Neon database. Your consent is for Fuel With RESET news and launch updates from Holly Kay. This is separate from requesting an assessment report. We keep your waitlist information until you ask to leave or the list is retired. Email Holly Kay to leave the list or request deletion. We do not publish or sell the list.

Purchases

Stripe handles payment details. RESET does not receive your full card number or security code. Stripe receives the checkout information you enter and your starting track. RESET receives payment status, order identifiers, email address, and track to verify payment and deliver your guides.

Neon stores order identifiers, track, delivery message and recipient, delivery status, and refund or dispute flags. These support retries, duplicate-delivery prevention, and customer support. A secure checkout cookie lasts up to 24 hours and lets this browser check payment status. Your guides are delivered as a private email attachment.

Abuse prevention and hosting

Vercel hosts the website. We use its approximate country information to restrict checkout to the U.S. and use keyed hashes of IP addresses and recipient emails to limit abusive requests. These counters contain no raw IP or email address and expire within 30 days. Hosting and payment providers may keep security logs under their own policies.

Vercel, Stripe, Neon, Resend, and your email provider process the information needed to host, secure, pay for, and deliver this service. Processing may occur in the United States and other locations where they operate. We do not add advertising trackers or use a third-party analytics service.

Basic usage counters

We count assessment starts, newly completed assessments, and clicks on the purchase button. Each action is counted at most once per browser-tab session. These are approximate usage counts, not a count of identified people. We do not include your answers, scores, chosen track, email, or payment information in these events.

A random identifier is held in the tab’s session storage. Our server stores a keyed hash that changes by UTC day to prevent duplicate counts; these records are deleted after at most eight days. Daily aggregate totals are retained without individual identifiers. Hosting security logs may have their own retention. Counts begin when this feature is enabled and do not reconstruct past visits.

We honor Do Not Track and Global Privacy Control. You can also turn off these counters in this browser below; your assessment, reports, and purchases will still work.

Retention

An automated cleanup is scheduled every fifteen minutes. It removes stored delivery-message contents, including the recipient address, once a sent or revoked order has been unchanged for 30 days; unresolved message contents are removed after 90 days. Limited order identifiers, track, delivery status, and refund or dispute records are kept for up to seven years for support and recordkeeping. Expired abuse counters are removed by the same cleanup.

These schedules describe RESET’s application database, not independent provider records or backups. Stripe and email providers retain records under their own policies. Downloaded files and emails stay wherever you save them.

Your choices

Contact zenfriedfitness@gmail.com to request access, correction, or deletion of information associated with your email. We may need to verify the request and retain some transaction records for accounting, dispute resolution, or legal obligations. You can delete downloaded files and emails from your devices and inbox.